Women in transmedia culture. Representations and cyberfeminism

Abstract

Feminist discourses and expressions have diversified their mediums and flooded digital platforms as a direct consequence of the transmedia revolution and the cultural democratization it entails. In the hybrid space that stretches from screen to page, artivism and feminism converge to create a fertile ecosystem where illustration expands to adapt to the dynamics of the digital habitus. This study maps the visual narratives created by women whose profiles and social media posts embody the principles of contemporary cyberfeminism. Since 2018, these illustrations have spread, circulated, and flourished on Instagram, where they shape an accessible, viral, and participatory feminism capable of generating communities of resistance and sisterhood committed to the deconstruction and reconstruction of female identity. Through humor, irony, and social critique, the authors subvert gender stereotypes and promote women’s empowerment in everyday life. The hybridity between analog and digital media amplifies the reach of their messages and enables a critical reinterpretation of the role of women in contemporary culture. In this context, cyberfeminism emerges as a tool for transformation and resignification in the public sphere.