Fuentes de información, confianza y comunicación del sector de la salud pública sobre la pandemia de Covid-19
Un estudio en la percepción de los ciudadanos italianos
Resumen
Introducción: En el contexto del desorden infodémico la pandemia de Covid-19 es una emergencia sanitaria que también se convirtió en una emergencia de comunicación. Objetivos: El propósito de la investigación era conocer cómo se han informado los italianos sobre la pandemia, qué fuentes han utilizado y sus valoraciones sobre la comunicación del sector sanitario público a nivel nacional y local. Metodología: La investigación cuantitativa consiste en una encuesta realizada mediante entrevistas telefónicas (técnicas CATI+CAMI) con un cuestionario estructurado a una muestra de italianos en junio y julio de 2021. Resultados: En promedio, ver la televisión, hablar con amigos, familiares o conocidos y consultar Internet son las principales formas de información. Las fuentes oficiales online son las más utilizadas, seguidas de los sitios institucionales que desempeñaron un papel destacado durante la pandemia: las regiones, el Ministerio de Sanidad y la Presidencia del Consejo. El 34% de los encuestados afirma consultar las páginas oficiales de redes sociales o las aplicaciones de mensajería de las instituciones. Conclusiones: En la comunicación pandémica, los italianos reconocen el papel crucial de las instituciones y de la información online, pero se abren diversos retos para el futuro de la comunicación del sector de la salud pública.
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