Fuentes de información, confianza y comunicación del sector de la salud pública sobre la pandemia de Covid-19

Un estudio en la percepción de los ciudadanos italianos

  • Gea Ducci Università di Urbino Carlo Bo, Italia
  • Giovanni Boccia Artieri Department of Communication Sciences, Humanities and International Studies, University of Urbino Carlo Bo, Italy
  • Mario Corsi Department of Communication Sciences, Humanities and International Studies, University of Urbino Carlo Bo, Italy
  • Camilla Folena Department of Communication Sciences, Humanities and International Studies, University of Urbino Carlo Bo, Italy
Palabras clave: comunicación pandémica, comunicación del sector de la salud pública, infodemia, redes sociales, fuentes de información, confianza, comunicación covid-19

Resumen

Introducción: En el contexto del desorden infodémico la pandemia de Covid-19 es una emergencia sanitaria que también se convirtió en una emergencia de comunicación. Objetivos: El propósito de la investigación era conocer cómo se han informado los italianos sobre la pandemia, qué fuentes han utilizado y sus valoraciones sobre la comunicación del sector sanitario público a nivel nacional y local. Metodología: La investigación cuantitativa consiste en una encuesta realizada mediante entrevistas telefónicas (técnicas CATI+CAMI) con un cuestionario estructurado a una muestra de italianos en junio y julio de 2021. Resultados: En promedio, ver la televisión, hablar con amigos, familiares o conocidos y consultar Internet son las principales formas de información. Las fuentes oficiales online son las más utilizadas, seguidas de los sitios institucionales que desempeñaron un papel destacado durante la pandemia: las regiones, el Ministerio de Sanidad y la Presidencia del Consejo. El 34% de los encuestados afirma consultar las páginas oficiales de redes sociales o las aplicaciones de mensajería de las instituciones. Conclusiones: En la comunicación pandémica, los italianos reconocen el papel crucial de las instituciones y de la información online, pero se abren diversos retos para el futuro de la comunicación del sector de la salud pública.

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Publicado
2022-11-30
Cómo citar
Ducci, G., Boccia Artieri, G., Corsi, M., & Folena, C. (2022). Fuentes de información, confianza y comunicación del sector de la salud pública sobre la pandemia de Covid-19: Un estudio en la percepción de los ciudadanos italianos. REVISTA ESPAÑOLA DE COMUNICACIÓN EN SALUD, 13(2), 182-199. https://doi.org/10.20318/recs.2022.7039
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