A greater empathy for HIV/AIDS through educommunication

Abstract

Since the beginning of HIV/AIDS in the 1980s, the audiovisual story hasn´t only served to situate the viewer in a social context but it has helped him to reflect on the most devastating epidemic of contemporary medi­cine. Fear and ignorance have fostered discrimination processes causing people with HIV/AIDS not to be treated with dignity and respect. From the field of educommunication as a vehicle for the transmission of knowledge through the media, the main objective is to raise awareness of the importance of HIV/AIDS pre­vention to Generation Z, the first teenagers of the 21st century. Because of this, it is presented a methodo­logy through an edu-inclusive proposal with small audiovisual pills from the TV series Élite (2018) and through Bronfenbrenner´s ecological systems theory about how the environments that surround a person can influence cognitive and behavioural development. As a result there is an impact at sensory level, acting as a healthy conscience transformer and managing to correct prejudices and social wounds. In conclusion: it´s essential to work on HIV/AIDS from an early age, because it´s better to communicate to prevent than be silent in order to heal.