Blood Donation and Transfusion Medicine in the Spanish Press

Authors

  • Mariluce Karla Bomfim de Souza Instituto de Saúde Coletiva, Universidade Federal da Bahia, Brasil , Instituto de Saúde Coletiva, Universidade Federal da Bahia, Brasil
  • Pablo Santoro Domingo Departamento de Sociología: Metodologia y Teoría, Facultad de Ciencias Políticas y Sociología, Universidad Complutense de Madrid, España , Departamento de Sociología: Metodologia y Teoría, Facultad de Ciencias Políticas y Sociología, Universidad Complutense de Madrid, España

DOI:

https://doi.org/10.20318/recs.2020.4717

Keywords:

blood donors, hematology, transfusion medicine, press, Spain

Abstract

Introduction: The media play a fundamental role when it comes to promoting blood donation and building the symbolic values and contents associated with it. Objective: The aim of this study was to analyze the ways in which press treats blood donation and other issues related to transfusion medicine, based on an analysis of news published in the main newspapers of Spain during the year 2016. Methods: From a search conducted in the newspapers El Pais, El Mundo, ABC, La Vanguardia, El Confidencial and eldiario.es, 332 news items were selected. A simple frequency statistical analysis was performed, as well as a content analysis. Results: News items were classified by topic, finding that 45.5% of the news referred campaigns and calls for donation; 26.8% addressed organizational issues related to transfusion services and resources;19.6% dealt with medical research and therapeutic innovations; and 11.4% addressed didactic or educational issues. In addition, 24.4% of the news explicitly mentioned values such as altruism, generosity or solidarity, while 29.8% referred to specific territories or made comparisons between autonomous communities. Conclusions: We identified five functions that newspapers fulfill regarding the promotion and symbolic construction of blood donation: appealing, didactic, futuristic, ideological and construction of collective identities.

Downloads

Download data is not yet available.

Downloads

Additional Files

Published

2020-06-29

Issue

Vol. 11 No. 1 (2020)

Section

Originals

License

All articles published in this journal –unless otherwise stated- are distributed under the terms of the Creative Commons Attribution-NoDerives (CC-BY-ND 3.0 ES) Spain 3.0 License, which allows others to copy, distribute and transmit in a public way as long as they credit the author(s), journal and institution that publish these articles, and provided that they are not altered or modified. The complete license can be consulted in: https://creativecommons.org/licenses/by/3.0/es/deed/.es

The copyright belongs to the manuscript’s author just on the basis of creating this work:

  • Moral rights are undeniable and inalienable.
  • Economic or exploitation rights can be transferred to third parties, as it occurs  when articles are published and authors partially or totally transfer their exploitation rights to publishers

Authors can archive their own articles in an institutional repository as long as their publications are cited in this journal.

How to Cite

Blood Donation and Transfusion Medicine in the Spanish Press. (2020). Revista Española De Comunicación En Salud , 11(1), 9-19. https://doi.org/10.20318/recs.2020.4717