The battle against sugar in Spanish online newspapers: strategies and responses

Authors

  • Flora Marín Murillo Departamento de Comunicación Audiovisual y Publicidad, Universidad del País Vasco, España
  • José Ignacio Armentia Vizuete Departamento de Periodismo, Universidad del País Vasco, España
  • María del Mar Rodríguez González Departamento de Periodismo 2, Universidad del País Vasco, España
  • Iñigo Marauri Castillo Departamento de Periodismo 2, Universidad del País Vasco, España

DOI:

https://doi.org/10.20318/recs.2019.4760

Keywords:

Sugar, online newspapers, framing, nutrition, service journalism

Abstract

Sugar is currently under the spotlight and the media are not unaware of this trend. Objective: To know the presence of sugar in its agenda and the information treatment this product receives. Methodology: 245 texts referring to sugar during 2017 and 2018 have been analyzed in five online newspapers: elpais.com, lavanguardia.com, abc.es, elconflidencial.com and eldiario.es. Results: The results confirm the relevance that sugar has, as well as the prevalence in the last year of the subjects on nutrition and/or health versus those of economy or politics. The frames in each of these areas are Measures / Solutions and Evidence / Revelation, respectively. Likewise, the features of style, especially in the nutritional field, correspond to a willingness towards the service journalism, where the flashy headlines and metaphors abound. Readers' response through the comments is minor, focusing on the Consequences and Evidence frameworks, where loss messages prevail. Conclusions: The preventive and pedagogical function of the newspapers is evidenced and, although the frame of responsibility is not a priority in any case, it is deduced that this responsibility is shared between corporations, institutions and especially the individuals who see it mitigated by various factors.

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Author Biographies

  • Flora Marín Murillo, Departamento de Comunicación Audiovisual y Publicidad, Universidad del País Vasco, España
    Profesroa Titualr del Dept. de COmunicación Audiovisual y Publicidad en la Facultad de Ciencias Sociales y de la Comunicación
  • José Ignacio Armentia Vizuete, Departamento de Periodismo, Universidad del País Vasco, España
    Catedrático de periodismo. Dept. de Periodismo. Fac. de Ciencias Sociales y de la Comunicación
  • María del Mar Rodríguez González, Departamento de Periodismo 2, Universidad del País Vasco, España
    Profesora Adjunta del Dept. de Periodismo II de la Fac. de Ciencias Sociales y de la Comunicación
  • Iñigo Marauri Castillo, Departamento de Periodismo 2, Universidad del País Vasco, España
    Profesor Agregado del Dept. de Periodismo II de la Fac. de Ciencias Sociales y de la Comunicación

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Published

2019-12-12

Issue

Vol. 10 No. 2 (2019)

Section

Originals

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How to Cite

The battle against sugar in Spanish online newspapers: strategies and responses. (2019). Revista Española De Comunicación En Salud , 10(2), 130-146. https://doi.org/10.20318/recs.2019.4760