Literary strategy for the acceptance of body image in young Ecuadorian university students

Authors

  • Álvaro Jiménez-Sánchez Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador , Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador http://orcid.org/0000-0002-4249-8949 (unauthenticated)
  • Jocelyn Patricia Andino-Reino Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador , Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador
  • Eliza Carolina Vayas-Ruiz Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador , Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador http://orcid.org/0000-0002-3012-144X (unauthenticated)

DOI:

https://doi.org/10.20318/recs.2021.5410

Keywords:

young, body image, communication in health, literature, eating disorders

Abstract

Introduction: The rejection of our own body image can lead to serious health problems such as anorexia or bulimia nervosa, especially among young population. Objective: To apply an edu-entertainment strategy to improve the body image of young people from the center of the Ecuadorian highlands. Methodology: A questionnaire about the degree of acceptance of body image (real BMI vs ideal BMI) was handed out to 788 university students. Half of them previously took part in a literary strategy consisting of writing in pairs a short story related to anorexia or bulimia nervosa. Results: The control group has a worse physical image of themselves compared to the experimental group. Participants evaluated the literary dynamics as quite entertaining and educational. There is no relation between the degree of acceptance of body image and identification with the story, but there is a relation between this acceptance and the number of close people with this type of eating disorders, as well as the assessment of their own diet and feeling comfortable with their own body. Conclusion: The dynamics used can be useful as part of health communication interventions in order to solve these problems.

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Author Biographies

  • Álvaro Jiménez-Sánchez, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador

    Licenciado en Psicología y Ph.D. en comunicación por la Universidad de Salamanca.

    Emigró a tierras ecuatorianas para trabajar en el departamento de investigación de la facultad de jurisprudencia y ciencias sociales de la Universidad Técnica de Ambato.

  • Jocelyn Patricia Andino-Reino, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador

    Licenciada en Comunicación social por la Universidad Técnica de Ambato.

    Actualmente profesora en un centro de educación secundaria.

  • Eliza Carolina Vayas-Ruiz, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador, Departamento de Investigación de la Facultad de Jurisprudencia y Ciencias Sociales, Universidad Técnica de Ambato, Ecuador

    Licenciada en comunicación social por la Universidad Técnica de Ambato y Ph.D. en comunicación por la Universidad de La Habana.

    Actualmente profesora titular de la carrera de comunicación de la Facultad de Jurisprudencia y Ciencias Sociales de la Universidad Técnica de Ambato.

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Additional Files

Published

2021-06-25

Issue

Vol. 12 No. 1 (2021)

Section

Brief Originals

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How to Cite

Literary strategy for the acceptance of body image in young Ecuadorian university students. (2021). Revista Española De Comunicación En Salud , 12(1), 67-74. https://doi.org/10.20318/recs.2021.5410