Revamping hospitals’ online communication strategies: A humanistic approach to build meaningful brands. Revista Española de Comunicación en Salud , [S. l.], v. 15, n. 1, p. 98–115, 2024. DOI: 10.20318/recs.2024.8365. Disponível em: https://e-revistas.uc3m.es/index.php/RECS/article/view/8365. Acesso em: 5 dec. 2025.