Medina Aguerrebere P, Medina E, Gonzalez Pacanowski T. Revamping hospitals’ online communication strategies: A humanistic approach to build meaningful brands. Rev Esp Comun Salud [Internet]. 2024 Jun. 7 [cited 2026 Sep. 19];15(1):98-115. Available from: https://e-revistas.uc3m.es/index.php/RECS/article/view/8365