Estereotipos femeninos en la publicidad

la utilización del "sexolecto" como atributo caracterizado

Abstract

Advertising frequently uses feminine depictions for its messages. These depictions are made of visual attributes or with character roles, but they forget linguistic characterisation possibilities. This work develops particularities of the feminine communicative style, with the aim of showing its possibilities in the stereotype process. A process that is considered essential for the radio advertising, but it cans enrich for all kind of audiovisual advertising.