La construcción del sujeto víctima de la violencia de género en Youtube como acto performativo

estudio del activismo online desde el análisis multimodal

Abstract

This article aims to analyze a research on the complex way in which the representation of female subjectivity has been constructed in the thematic YouTube channel of one of the most active virtual feminist communities that deal with violence against women: Ciudad de Mujeres. The analysis demonstrates that this subject is almost always interpellated by the audiovisual texts through Butler’s hate speech theory. To this end, we adopt a multimodal model of analysis with the goal of studying the verbal-visual components of the videos regarding feminist activism in the fight against violence targeting women as the subject of this activism: the victim-subject of gender-based violence.