The influence of advertising in child health
Keywords:
physical exercise, advertising, children, social relations, televisionAbstract
Introduction. This essay is a descriptive study based on observation in which all the advertising of toys and games broadcast by one specific private TV channel has been analyzed. These advertisements were shown during children's programming hours in Christmas 2010.
Objectives. The main aim is to find out to what extent there are toys which foster physical activity and social relationships.
Material and methods. The study has been carried out by means of a revision as well as an analysis of advertisements shown in the period and times related above.
Results. The study reveals that collective and board games, which foster social relationships, are abundant (20.3% of the total), but at the same time there is a great number of individualistic games like, for example, computer games (21.2 %). In addition to this, sports games are rarely advertised (3.3%).
Conclusion. There is a balance between the advertising of individualistic games and collective ones, while the percentage of sports games is very low.
Discussion. Advertising has a very powerful effect on children, who copy and adopt the values and attitudes it shows, thus shaping their personality. Therefore, we should make advertisers more sensitive towards the stimulation of civic healthy attitudes in children.
Downloads
Downloads
Published
Issue
Section
License
All articles published in this journal –unless otherwise stated- are distributed under the terms of the Creative Commons Attribution-NoDerives (CC-BY-ND 3.0 ES) Spain 3.0 License, which allows others to copy, distribute and transmit in a public way as long as they credit the author(s), journal and institution that publish these articles, and provided that they are not altered or modified. The complete license can be consulted in: https://creativecommons.org/licenses/by/3.0/es/deed/.es
The copyright belongs to the manuscript’s author just on the basis of creating this work:
- Moral rights are undeniable and inalienable.
- Economic or exploitation rights can be transferred to third parties, as it occurs when articles are published and authors partially or totally transfer their exploitation rights to publishers
Authors can archive their own articles in an institutional repository as long as their publications are cited in this journal.