Advertising and alcohol

situation in Spain as a member of the European Union

Authors

  • V. Tortosa Salazar Escuela Universitaria de Ciencias de la Salud. Universidad de Almería

Keywords:

advertising, alcohol, law, young people

Abstract

Background: In the legislation on advertising of alcoholic beverages varies between EU member states, there is no restrictive control. Is no relationship between the consumption of alcohol among minors and advertising of alcoholic products.

Objectives: To determine the status of the legislation on advertising of alcohol in Spain, making a comparison of the situation at European level and analyze the need for improvement.

Methods: A descriptive study through a literature review of the Strategies of the World Health Organization (WHO) to reduce the consumption of alcohol, the European Commission Eurobarometer 2007 and national legislation.

Results: There is no EU regulation of advertising alcohol. Have been developed proposed regulations to the European major public health problem posed.

Discussion: OMS´s proposals have so far proved ineffective in the control of alcohol advertising. The Eurobarometer shows that 76% of the population supports a ban on advertising aimed at minors.

Conclusion: Restrictive measures are needed, especially in advertising aimed at minors. It is possible the ban on advertising aimed at this group.

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Published

2016-11-18

Issue

Vol. 1 No. 1 (2010)

Section

Artículos

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How to Cite

Advertising and alcohol: situation in Spain as a member of the European Union. (2016). Revista Española De Comunicación En Salud , 1(1), 30-38. https://e-revistas.uc3m.es/index.php/RECS/article/view/3424