Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands. Revista Española de Comunicación en Salud , [S. l.], v. 11, n. 1, p. 129–138, 2020. DOI: 10.20318/recs.2020.5097. Disponível em: https://e-revistas.uc3m.es/index.php/RECS/article/view/5097. Acesso em: 5 dec. 2025.