The influence of advertising in child health

  • J. García Redondo Facultad de Ciencias de la Salud. Universidad de Almería
  • I. Hita García Facultad de Ciencias de la Salud. Universidad de Almería
Keywords: physical exercise, advertising, children, social relations, television

Abstract

Introduction. This essay is a descriptive study based on observation in which all the advertising of toys and games broadcast by one specific private TV channel has been analyzed. These advertisements were shown during children's programming hours in Christmas 2010.

Objectives. The main aim is to find out to what extent there are toys which foster physical activity and social relationships.

Material and methods. The study has been carried out by means of a revision as well as an analysis of advertisements shown in the period and times related above.

Results. The study reveals that collective and board games, which foster social relationships, are abundant (20.3% of the total), but at the same time there is a great number of individualistic games like, for example, computer games (21.2 %). In addition to this, sports games are rarely advertised (3.3%).

Conclusion. There is a balance between the advertising of individualistic games and collective ones, while the percentage of sports games is very low.

Discussion. Advertising has a very powerful effect on children, who copy and adopt the values and attitudes it shows, thus shaping their personality. Therefore, we should make advertisers more sensitive towards the stimulation of civic healthy attitudes in children.

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Published
2016-11-17
How to Cite
García Redondo, J., & Hita García, I. (2016). The influence of advertising in child health. Revista Española De Comunicación En Salud , 87-96. Retrieved from https://e-revistas.uc3m.es/index.php/RECS/article/view/3396
Issue
RECS Vol. 2, No 2 (Julio-Diciembre 2011)
Section
Monográfico. La influencia de los medios en la salud de la población infantil

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