Una alimentación de cuidado

la biomedicalización y la persistencia de la performatividad del género en la comercialización de los alimentos funcionales

Abstract

Certain aspects of daily life, previously outside the jurisdiction of medicine, are being increasingly defined as medical problems. One such example is the rise of functional foods, which inhabit an unclear boundary between preventive medicine, and just food. In this market, women are a preferred objective, since studies have shown their interest in health issues. This article explores the way in which the image of women in the manufacture and advertising of functional foods reflects the emergence of new "lifestyles" that pose a challenge to the deficit model in public understanding of science and the figuration of women as caregivers.