Analysis of the main trends published on TikTok during the quarantine period by COVID-19

Authors

  • Francisco José Olivares García Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España , Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España
  • Inés Méndez Majuelos Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España , Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España

DOI:

https://doi.org/10.20318/recs.2020.5422

Keywords:

narratives, social networks, TikTok, virality, cyberdiction, video, viral challenges

Abstract

Introduction: TikTok has been one of the most used social networks by younger users during confinement by COVID-19. Objective: To analyze the main trends and videos published on the platform during the quarantine period. Methodology: The main contents and trends published on TikTok were analyzed during 25 days of confinement from April 9 to May 3, 2020. It is presented a qualitative and quantitative analysis of viral trends and challenges related to COVID-19. Results: The study presents a completely new content generation and viralization model, based on the presentation of content that, apparently, is not useful, does not change the world or the lives of citizens, and presents empty products and based exclusively on fun and imitation. Conclusions: In front of the actions generated in other networks making face masks and protection screens, TikTok has only provided humor and entertainment. However, under an apparent layer of superficiality and frivolity, you can discover a picture of our society behind closed doors.

 

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Author Biography

  • Francisco José Olivares García, Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España, Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España
    Profesor Asociado Departamento Periodismo II Facultad de Comunicación Universidad de Sevilla

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Published

2020-07-16

Issue

2020: Suplemento 1

Section

Brief Originals

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How to Cite

Analysis of the main trends published on TikTok during the quarantine period by COVID-19. (2020). Revista Española De Comunicación En Salud , 243-252. https://doi.org/10.20318/recs.2020.5422