Gender Social Responsibility and moral obligatoriness

Abstract

The equality between women and men need to be integrated into the business management. It is a valid and current social demand which involves all social fields, from politics to economy. From our point of view, business management based on the Discourse Ethics of Jürgen Habermas can be the most successful way for companies to achieve this aim. This model gives us the key to promote a business management where equality becomes an inalienable value of corporate culture. In this line, the demand for business ethics and gender equality has been incorporated into the political and economic agenda of the European Union, understood as a resource to enhance the competitiveness of member countries. Thus, we will analyze the risk associated with this profitability discourse, while we address the potential of the dialogic ethics for business and the Gender Social Responsibility concept to promote gender equality in companies.