Female entrepreneurs: professional identity and cultural gender factors

Abstract

This article analyses the identity of female entrepreneurs marked by cultural factors such as balancing work and family life as well as psychological and personality factors based on common expressive features. There is still a great cultural difference that continues to appoint women as responsible for the main tasks of home care and the vital projection of female entrepreneurship more oriented to combine personal and professional fields. This fieldwork based on in-depht interviews with 10 experts and 20 women entrepreneurs from the region of La Rioja demonstrates how women themselves externalize the process of entre­preneurship with common features, far beyond limits, from a synthetic perspective of their role as “individuals” looking for personal fulfilment and managing their own time in their dif­ferent life aspects.