El microblogging como marco de interés en la información alimentaria y de estilos de vida saludables = Microblogging as interesting frame in food information and healthy lifestyles
Abstract
RESUMEN
Introducción El microblogging, o nanoblogging, es un servicio que permite a sus usuarios enviar y publicar mensajes breves, no solo de texto, sino también con enlaces multimedia, imágenes, links a publicaciones, etc… El microblogging tiene una característica fundamental: la rapidez, la inmediatez de la reacción. Twitter es probablemente el microblogging más popular. En este trabajo presentamos las observaciones del fenómeno del microblogging y su relación con la información alimentaria y de estilos de vida saludables
Estado actual: La población general utiliza cada vez más las redes sociales para buscar y compartir información en materia de salud, especialmente por medio de herramientas sencillas y rápidas, como los microbloggins y no siempre el divulgador en salud utiliza con eficacia estas estrategias de comunicación
Conclusiones. Es imprescindible implementar el microblogging en las estrategias de divulgación de información alimentaria y estilos de vida saludables, dándole la importancia que presenta en los medios de comunicación/divulgación de masas.
Para ello deberemos de contar con la presencia de instituciones o individuos particulares que sean referentes de influencia en la esfera del microblogging, conozcan el lenguaje específico y las estrategias (tan cambiantes) de comunicación y que a su vez, estén íntimamente ligados al campo académico y científico
Palabras clave: Microblogging. Medios de comunicación social, Influencers. Información alimentaria. Estilos de vida saludables
ABSTRACT
Introduction Microblogging or nanoblogging is a new form of communication in which users can send short posts distributed by instant messages, mobile phones, email or the Web. Microblogging has a key characteristic: the rapid and we might even say, the immediacy of the reaction Twitter, is probably the most popular microblogging tool. In this paper, we present our view of the microblogging phenomena by analyzing the relationships between nanobloggins, food information and healthy lifestyles.
Current State. People increasingly use social networks to seek and share health information, especially by means of simple and rapid tools, such as microbloggins. Health professionals are not always able to use efficiently these strategies of communication
Conclusions. Microblogging is essential in the strategies for diffusion of food information and healthy lifestyles, and deserve specific attention in mass media planning.
We must rely on the presence of institutions or people in particular who can be influencers in the sphere of the microblogging, know the specific language and the strategies (so changeable) of communication, which in turn, are intimately tied to the academic and scientific field
Key Words: Microblogging, social media, Influencers, Food information, healthy ways of life
doi: http://dx.doi.org/10.20318/recs.2016.3135
Downloads
All articles published in this journal –unless otherwise stated- are distributed under the terms of the Creative Commons Attribution-NoDerives (CC-BY-ND 3.0 ES) Spain 3.0 License, which allows others to copy, distribute and transmit in a public way as long as they credit the author(s), journal and institution that publish these articles, and provided that they are not altered or modified. The complete license can be consulted in: https://creativecommons.org/licenses/by/3.0/es/deed/.es
The copyright belongs to the manuscript’s author just on the basis of creating this work:
- Moral rights are undeniable and inalienable.
- Economic or exploitation rights can be transferred to third parties, as it occurs when articles are published and authors partially or totally transfer their exploitation rights to publishers
Authors can archive their own articles in an institutional repository as long as their publications are cited in this journal.
