Agenda and framing of the private hospitals in Malaga in the local press after the irruption of the Xanit Hospital
Abstract
Introduction: Private hospitals, despite their enormous weight in the economy and society, have traditionally had little presence in the press. In the present study, we will analyse the impact of the creation of Xanit Hospital Internacional within the Malaga private hospital panorama in the local press. Objetive: To analyse whether such a relevant and significant event as the creation of the Xanit hospital has helped them to achieve a greater media presence. Methodology: We will analyse all the news about the 6 main private hospitals in the province of Malaga in the 3 most important newspapers in the province over a period of 5 years. Results: Private healthcare centres have increased their presence in the local press, with Xanit Hospital Internacional being the one with the highest number of press appearances, even though it is not the most important private hospital in the province. Conclusions: The repercussion of the hospitals in the local press is low, and with low impact news. However, the creation of Xanit has led to a slight increase in this trend.
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