Uso de twitter en la comunicación en salud

Una revisión sistemática

  • Jesús Diaz-Campo Universidad Internacional de la Rioja, España
  • Belén Cambronero-Saiz Facultad de Empresa y Comunicación, Universidad Internacional de La Rioja, España
  • María-Ángeles Chaparro-Domínguez Facultad de Ciencias de la Información, Universidad Complutense de Madrid, España
Palabras clave: Comunicación en salud, medios de comunicación sociales, Twitter, prevención, engagement, salud pública, enfermedades infecciosas

Resumen

Introducción: Las redes sociales se han convertido en uno de los principales canales de comunicación sanitaria 2.0. En concreto, Twitter tiene características particularmente significativas para brindar información de manera rápida y sencilla, sin embargo, aún existe controversia sobre la conveniencia de su uso. Objetivos: Identificar los principales temas de salud tratados, los usos de Twitter en la comunicación en salud y caracterizar las valencias (positivas y negativas) asociadas a cada uso. Metodología: Revisión sistemática siguiendo las directrices PRISMA en las bases de datos (Web of Science y Pubmed). Se recuperaron 610 artículos, de los cuales analizamos 83 que cumplían con los criterios de inclusión. Resultados: La revisión identificó cinco usos de Twitter: Conversación, Compromiso, Información, Prevención y Conciencia, y estableció las definiciones de las valencias positivas y negativas asociadas a cada uso. Los usos más comunes encontrados fueron Conversación y Compromiso. Asimismo, las dos áreas más estudiadas fueron Salud Pública y Enfermedades Infecciosas. Conclusión: No hay consenso sobre la utilidad de Twitter como herramienta de información o de generación de debate, aunque se destaca la efectividad de la plataforma para medir el impacto de las campañas de salud.

Descargas

La descarga de datos todavía no está disponible.
Consultas del resumen: 266
PDF (English) : 401
PDF supplementary material (English) : 269

Citas

* References marked with an asterisk indicate studies included in the SLR

*Adnan, M. M., Yin, J., Jackson, A. M., Ho Tse, Z. T., Liang, H., Fu, K.-W., Sarohaf, N., Althouseg, B. M., & Chun-Hai Fung, I. (2019). World Pneumonia Day 2011–2016: Twitter contents and retweets. International Health. 11(4), 297-305, https://doi.org/10.1093/inthealth/ihy087

*Albalawi, Y., & Sixsmith, J. (2017). Identifying Twitter influencer profiles for health promotion in Saudi Arabia. Health Promotion International. 32(3), 456-463. http://doi.org/10.1093/heapro/dav103

*Alpert, J. M., & Womble, F. E. (2016). Just what the doctor tweeted: physicians’ challenges and rewards of using Twitter. Health Communication. 31(7), 824-832. https://doi.org/10.1080/10410236.2015.1007551

AlRyalat, S. A. S., Malkawi, L. W., & Momani, S. M. (2019). Comparing bibliometric analysis using PubMed, Scopus, and Web of Science databases. JoVE (Journal of Visualized Experiments), (152), e58494. *Andersen, B., Hair, L., Groshek, J., Krishna, A., & Walker, D. (2019). Understanding and diagnosing antimicrobial resistance on social media: a yearlong overview of data and analytics. Health Communication. 34(2), 248-258. https://doi.org/10.1080/10410236.2017.140 5479

*Antheunis, M. L., Tates, K., & Nieboer, T. E. (2013). Patients’ and health professionals’ use of social media in health care: motives, barriers and expectations. Patient Education and Counseling. 92(3), 426-431. https://doi.org/10.1016/j.pec.2013.06.020

*Bravo, C.A. & Hoffman-Goetz, L. (2016). Tweeting About Prostate and Testicular Cancers: What Are Individuals Saying in Their Discussions About the 2013 Movember Canada Campaign? Journal of Cancer Education. 31(3):559-66. https://doi.org/10.1007/s13187-015- 0838-8

*Broniatowski, D. A., Jamison, A. M., Qi S., AlKulaib, L., Chen T., Benton A., Quinn, S. C., & Dredze, M. (2018). Weaponized Health Communication: Twitter Bots and Russian Trolls Amplify the Vaccine Debate. American Journal of Public Health. 108, 1378-1384. https://doi.org/10.2105/AJPH.2018.304567

Busto-Salinas, L. (2019). Sanidad y redes sociales: ¿qué entidades son más activas y con cuáles interactúa más el público? El Profesional de la Información, 28(2), e280215.

Chan, W. S., & Leung, A. Y. (2018). Use of social network sites for communication among health professionals: systematic review. Journal of Medical Internet Research, 20(3), e117. https://doi.org/10.2196/jmir.8382

*Chung, J. E. (2016). A Smoking Cessation Campaign on Twitter: Understanding the Use of Twitter and Identifying Major Players in a Health Campaign. Journal of Health Communication. 21(5), 517-526. https://doi.org/10.1080/10810730.2015.1103332

Cuesta-Cambra, U., Martínez-Martínez, L., & Niño-González, J.I. (2019). An analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns. El Profesional de la Información, 28(2), e280217.

* D’Agostino, M., Mejía, F., Brooks, I., Marti, M., David, N. O., & Cosio, G. D. (2018). Fear on the networks: analyzing the 2014 Ebola outbreak. Revista Panamericana de Salud Pública, 41, e134.

* Da’ar, O. B., Yunus, F., Hossain, N. M., & Househ, M. (2017). Impact of Twitter intensity, time, and location on message lapse of bluebird’s pursuit of fleas in Madagascar. Journal of Infection and Public Health. 10(4), 396-402. https://doi.org/10.1016/j.jiph.2016.06.011

Eckert, S., Sopory, P., Day, A., Wilkins, L., Padgett, D., Novak, J., Noyes, J. Allen, T., Alexander, N. Vanderford, M., & Gamhewage, G. (2018). Health-related disaster communication and social media: mixed-method systematic review. Health Communication. 33(12), 1389-1400. https://doi.org/10.1080/10410236.2017.1 351278

Eurostat (2021). Community survey on ICT usage in households and by individuals. https://ec.europa.eu/eurostat/cache/metadata/en/isoc_i_esms.htm

Falisi, A. L., Wiseman, K. P., Gaysynsky, A., Scheideler, J. K., Ramin, D. A., & Chou, W. Y. S. (2017). Social media for breast cancer survivors: a literature review. Journal of Cancer Survivorship, 11(6). 808-821. https://doi.org/10.1007/s11764-017-0620-5

FECYT (2022). Desinformación científica en España. Informe de resultados. FECYT / IBERIFIER. https://www.fecyt.es/es/publicacion/desinformacion-cientifica-en-espana

Fung, I. C. H., Duke, C. H., Finch, K. C., Snook, K. R., Tseng, P. L., Hernandez, A. C., Gambhir, M., Fu, K.- W., & Tse, Z. T. H. (2016). Ebola virus disease and social media: a systematic review. American Journal of Infection Control. 44(12), 1660-1671. https://doi.org/10.1016/j.ajic.2016.05.011

*Fung, I. C., Jackson, A. M., Mullican, L.A., Blankenship, E.B., Goff, M.E., Guinn, A.J., Saroha, N., & Tse, Z. T. H. (2018). Contents, Followers, and Retweets of the Centers for Disease Control and Prevention’s Office of Advanced Molecular Detection (@CDC_AMD) Twitter Profile: Cross-Sectional Study. JMIR Public Health Surveillance. 4(2), e33. https://doi.org/0.2196/publichealth.8737

*Glowacki, E. M., Glowacki, J. B., Chung, A. D., & Wilcox, G. B. (2019). Reactions to foodborne Escherichia coli outbreaks: A text-mining analysis of the public’s response. American Journal of Infection Control. 47(10), 1280-1282. https://doi.org/10.1016/j.ajic.2019.04.004

Hong, S. J. (2020). Uncertainty in the process of communicating cancer-related genetic risk information with patients: A scoping review. Journal of Health Communication. 25(3), 251-270. https://doi.org/10.1080/10810730.2020.1745963

*Househ, M. (2016). Communicating Ebola through social media and electronic news media outlets: A cross-sectional study. Health Informatics Journal. 22(3), 470-478. https://doi.org/10.1177/1460458214568037

Lama, Y., Chen, T., Dredze, M., Jamison, A., Quinn, S. C., & Broniatowski, D. A. (2018). Discordance between human papillomavirus Twitter images and disparities in human papillomavirus risk and disease in the United States: mixed-methods analysis. Journal of Medical Internet Research. 20(9), e10244. http://dx.doi. org/10.2196/10244

*Lazard, A. J., Wilcox, G. B., Tuttle, H. M., Glowacki, E. M., & Pikowski, J. (2017). Public reactions to e-cigarette regulations on Twitter: a text mining analysis. Tobacco Control. 26(e2), e112-e116. http://dx.doi.org/10.1136/tobaccocontrol-2016-053295

*Lee, J. Y., & Sundar, S. S. (2013). To tweet or to retweet? That is the question for health professionals on Twitter. Health Communication. 28(5), 509-524. http://dx.doi.org/10.1080/10410236.2012.700391

Lienemann, B. A., Unger, J. B., Cruz, T. B., & Chu, K. H. (2017). Methods for coding tobacco-related Twitter data: a systematic review. Journal of Medical Internet Research. 19(3), e91. http://dx.doi.org/10.2196/jmir.7022

Lithopoulos, A., & Rhodes, R. E. (2020). The Effects of Branding on Physical Activity: A Systematic Review. Journal of Health Communication. 25(4), 303-312. https://doi.org/10.1080/10810730.2020.1749734

*Lutkenhaus, R. O., Jansz, J., & Bouman, M. P. (2019). Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers. Digital Health. 5, 2055207618821521. https://doi.org/10.1177/2055207618821521

MacDonald, L., Cairns, G., Angus, K., & De Andrade, M. (2013). Promotional communications for influenza vaccination: a systematic review. Journal of Health Communication. 18(12), 1523-1549. https://doi.org/10.1080/10810730.2013.840697

*Mahoney, L. M., Tang, T., Ji, K., & Ulrich-Schad, J. (2015). The digital distribution of public health news surrounding the human papillomavirus vaccination: a longitudinal infodemiology study. JMIR Public Health and Surveillance, 1(1), e2. https://doi.org/10.2196/publichealth.3310

*Martínez, L. S., Hughes, S., Walsh-Buhi, E.R. & Tsou. M.H. (2018) “Okay, We Get It. You Vape”: An Analysis of Geocoded Content, Context, and Sentiment regarding E-Cigarettes on Twitter. Journal of Health Communication. 23(6), 550-562. https://doi.org/10.1080/10810730.2018.1493057

*Massey, P. M., Leader, A., Yom-Tov, E., Budenz, A., Fisher, K, & Klassen, A.C. (2016). Applying Multiple Data Collection Tools to Quantify Human Papillomavirus Vaccine Communication on Twitter. Journal of Medical Internet Research, 18(12), e318. https://doi.org/10.2196/jmir.6670

Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85.

*Myrick, J. G., Holton, A. E., Himelboim, I., & Love, B. (2016). #Stupidcancer: exploring a typology of social support and the role of emotional expression in a social media community. Health Communication, 31(5), 596-605. http://dx.doi.org/10.1080/10410236.2 014.981664

*Nawaz, M. S., Bilal, M., Lali, M. I., Ul Mustafa, R., Aslam, W., & Jajja, S. (2017). Effectiveness of social media data in healthcare communication. Journal of Medical Imaging and Health Informatics, 7(6), 1365-1371. https://doi.org/10.1166/jmihi.2017.2148

* O’Hanlon, C. E. (2019). What kills us and what moves us: A comparative discourse analysis of heart disease and breast cancer. Digital Health, 5, 2055207619844865. https://doi.org/10.1177/2055207619844865

Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., … & Moher, D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. International Journal of Surgery, 88, 105906.

Park, S. Y., & Holody, K. J. (2018). Content, exposure, and effects of public discourses about marijuana: A systematic review. Journal of Health Communication, 23(12), 1036-1043. https://doi.org/10.1080/10810730.2018.1541369

Pretorius, K. A., Mackert, M., & Wilcox, G. B. (2018). Sudden infant death syndrome and safe sleep on Twitter: analysis of influences and themes to guide health promotion efforts. JMIR Pediatrics and Parenting, 1(2), e10435. https://doi.org/10.2196/10435

Pretorius, K., Johnson, K. E., & Rew, L. (2019). An integrative review: understanding parental use of social media to influence infant and child health. Maternal and Child Health Journal, 23(10), 1360-1370. https://doi.org/10.1007/s10995-019-02781-w

*Radzikowski, J., Stefanidis, A., Jacobsen, K. H., Croitoru, A., Crooks, A., & Delamater, P. L. (2016). The measles vaccination narrative in Twitter: a quantitative analysis. JMIR Public Health and Surveillance, 2(1), e1. https://doi.org/10.2196/publichealth.5059

*Rabarison, K. M., Croston, M. A., Englar, N. K., Bish, C. L., Flynn, S. M., & Johnson, C. C. (2017). Measuring audience engagement for public health Twitter chats: insights from# LiveFitNOLA. JMIR Public Health and Surveillance, 3(2), e7181. https://doi.org/10.2196/publichealth.7181

*Schwartz, J., & Grimm, J. (2017). PrEP on Twitter: Information, barriers, and stigma. Health Communication, 32(4), 509-516. http://dx.doi.org/10.1 080/10410236.2016.1140271

Sendra-Toset, A., & Farré-Coma, J. (2016). Las instituciones de salud pública y las redes sociales: una revisión sistemática. Revista Española de Comunicación en Salud, 285-299. https://e-revistas.uc3m.es/index.php/RECS/article/view/3452

Sinnenberg, L., Buttenheim, A. M., Padrez, K., Mancheno, C., Ungar, L., & Merchant, R. M. (2017). Twitter as a tool for health research: a systematic review. American Journal of Public Health, 107(1), e1-e8. https://doi.org/10.2105/AJPH.2016.303512

Smith, T., & Lambert, R. (2014). A systematic review investigating the use of Twitter and Facebook in university-based healthcare education. Health Education, 114(5)

*Spence, P. R., Lachlan K. A., Edwards, A., & Edwards, C. (2015): Tweeting Fast Matters, But Only if I Think About It: Information Updates on Social Media. Communication Quarterly, 64(1), 55-71. https://doi.org/10.1080/01463373.2015.1100644

* Thackeray, R., Neiger, B. L., Smith, A. K., & Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12(1), 1-6.

Tougas, M. E., Chambers, C. T., Corkum, P., Robillard, J. M., Gruzd, A., Howard, V., Kampen, A., Boernes, K. E., & Hundert, A. S. (2018). Social media content about children’s pain and sleep: content and network analysis. JMIR Pediatrics and Parenting, 1(2), e11193. https://doi.org/10.2196/11193

*Van der Tempel, J., Noormohamed, A., Schwartz, R., Norman, C., Malas, M., & Zawertailo, L. (2016). Vape, quit, tweet? Electronic cigarettes and smoking cessation on Twitter. International Journal of Public Health, 61(2), 249-256. https://doi.org/10.1007/s00038-016-0791-2

Publicado
2023-06-13
Cómo citar
Diaz-Campo, J., Cambronero-Saiz, B., & Chaparro-Domínguez, M.- Ángeles. (2023). Uso de twitter en la comunicación en salud: Una revisión sistemática. REVISTA ESPAÑOLA DE COMUNICACIÓN EN SALUD, 14(1), 95-105. https://doi.org/10.20318/recs.2023.7049
Sección
Revisiones

Datos de financiación