La comunicación 2.0 = Communication 2.0
Abstract
Resumen: La comunicación a través de internet ha creado un gran impacto en la era digital. Originalmente, internet era utilizado como medio de información unidireccional. Hoy en día con la aparición de la comunicación 2.0, la difusión se realiza de manera bidireccional, sin intermediarios y haciendo partícipes a los usuarios. Esta mejora en la interacción está íntimamente relacionada con la aparición de redes sociales, ya sean genéricas, profesionales o verticales.
Todo ello ha supuesto también un cambio en la forma de comunicación que las empresas y los medios de comunicación tienen hacia su público objetivo, integrando y colaborando con sus usuarios, transmitiendo a tiempo real y cediendo el protagonismo al mensaje que se desea difundir. En España, son más usuarios los que se inclinan por el periodismo digital, que sin ánimo de competir con el tradicional, lo complementa. El periodista de la era digital debe ser capaz de adaptarse a lo nuevo y a ser polivalente.
Palabras clave: Comunicación 2.0, periodismo digital, internet, redes sociales
Abstract: Internet communication has made a great impact in the digital era. At first, the internet was used as a unidirectional means of information. Nowadays with the appearance of the communication 2.0, the dissemination is done bi-directionally without liaisons, and involving users. This improvement in interaction is closely related to the appearance of generic, professional or vertical social media.
As a result, there has also been a change in the way communication is done in businesses and media towards their target audience, involving them and cooperating, communicating in real time and giving prominence to the message to be disseminated. In Spain, there are more users who prefer digital journalism, which without wishing to compete against traditional journalism, complement it. The digital era journalist has to be able to adapt to what is new and to be versatile.
Key words: Communication 2.0, digital journalism, internet, social media
doi: http://dx.doi.org/10.20318/recs.2016.3129
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