Relationship between new HIV diagnoses and the dissemination of prevention campaigns

Abstract

The human immunodeficiency virus is an extended global pandemic. Prevention measures are a priority in their struggle and the Ministry uses mass media to spread prevention campaigns. The aim is to analyze the content of the campaigns and the most used diffusion format, as well as finding out if there is a relationship between the number of cases of new HIV diagnosed each year and the amount of media used to publish them over the years 2005-2018. It is a retrospective descriptive observational study, based on HIV prevention health campaigns, strategic plans for HIV prevention and control, published from 2005 onwards, and epidemiological surveillance reports. The campaigns are disseminated in different formats and they make progress over the years. They are destined to different groups with risky practices and the general population. The most used format is the poster, the diffusion of the campaigns was scarce in most of the years and the cases did descend in the last years but very slowly.