Analysis of the main trends published on TikTok during the quarantine period by COVID-19

  • Francisco José Olivares García Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España
  • Inés Méndez Majuelos Departamento de Periodismo II, Facultad de Comunicación, Universidad de Sevilla, España
DOI: https://doi.org/10.20318/recs.2020.5422
Keywords: narratives, social networks, TikTok, virality, cyberdiction, video, viral challenges

Abstract

Introduction: TikTok has been one of the most used social networks by younger users during confinement by COVID-19. Objective: To analyze the main trends and videos published on the platform during the quarantine period. Methodology: The main contents and trends published on TikTok were analyzed during 25 days of confinement from April 9 to May 3, 2020. It is presented a qualitative and quantitative analysis of viral trends and challenges related to COVID-19. Results: The study presents a completely new content generation and viralization model, based on the presentation of content that, apparently, is not useful, does not change the world or the lives of citizens, and presents empty products and based exclusively on fun and imitation. Conclusions: In front of the actions generated in other networks making face masks and protection screens, TikTok has only provided humor and entertainment. However, under an apparent layer of superficiality and frivolity, you can discover a picture of our society behind closed doors.

 

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Published
2020-07-16
How to Cite
Olivares García, F. J., & Méndez Majuelos, I. (2020). Analysis of the main trends published on TikTok during the quarantine period by COVID-19. Revista Española De Comunicación En Salud , 243-252. https://doi.org/10.20318/recs.2020.5422
Issue
2020: Suplemento 1
Section
Brief Originals

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