The imaginary of SARS-CoV-2 virion in Spain: comparison between the printed press and the television news

  • Gema Bonales Daimiel Departamento de Ciencias de la Comunicación Aplicada, Universidad Complutense de Madrid, España
  • Isidro Jiménez Gómez Departamento de Ciencias de la Comunicación Aplicada, Universidad Complutense de Madrid, España
  • Jaime López Díez Departamento de Ciencias de la Comunicación Aplicada, Universidad Complutense de Madrid, España
DOI: https://doi.org/10.20318/recs.2020.5457
Keywords: SARS-CoV-2, television news, press, imaginary, mass media, COVID-19, scientific illustrations, pandemic

Abstract

Introduction: Traditional media in Spain are playing a prominent role in the coverage of the COVID-19 disease. Objective: To study the visual representations of the SARS-Covid-2 virion in television news programs and printed press, the designer’s motivations and their relationship with scientific images of the virion. Methodology: A mixed qualitative-quantitative methodology has been followed, with interviews with experts and a statistical analysis with a Chi-Square test applied to 1,732 pieces of news, extracted from the printed version of 19 Spanish daily newspapers, and 121 images of the virion in 5 television news programs. Results: Scientific illustrations were used in 36.02% of newspaper’s pieces of news, and only in 11.57% of TV news programs images. Conclusions: Newspapers are more faithful to scientific images than TV news. The most used image assets use the most representative virus forms: elongated spicules ending in tentacles, intended for the sensitization of the dangerousness of the virus than to a merely informative objective.

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Published
2020-07-16
How to Cite
Bonales Daimiel, G., Jiménez Gómez, I., & López Díez, J. (2020). The imaginary of SARS-CoV-2 virion in Spain: comparison between the printed press and the television news. Revista Española De Comunicación En Salud , 158-170. https://doi.org/10.20318/recs.2020.5457
Issue
2020: Suplemento 1
Section
Originals

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