The health communication professional in Spain
Skills, abilities, and attitudes
Abstract
Introduction: Until now, very little research has focused on the figure of the health communication professional, especially on the approach to knowing their competencies, skills, and attitudes in their professional routines. Objectives: This research aims to know the professional and personal skills that health communicators in Spain should have. Methods: Qualitative and quantitative techniques include a literature review and expert panel judgment. Results: The results highlight the importance of postgraduate training to ensure specialization and rigorous reporting. Key competencies include continuous learning, knowledge of health and medicine, adaptability, assertive communication, teamwork, creativity and innovation, and patient orientation. Conclusion: Professional commitment, rigor, and empathy are distinctive qualities of the Spanish health communicator. This research opens new lines of work to evaluate the effectiveness of training programs, study the influence of skills, and explore the use of technologies and digital tools in disseminating health information.
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References
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