Analysis of citizen information materials from the Ministry of Health Campaign “We stop this virus together” published from March to May 2020
Abstract
Introduction: Health communication may protect an individual's health and quality of life. During healthcare crisis, messages must be adapted to the population. Objective: To analyse the materials of the Ministry of Health’s campaign We can stop this virus together. Methodology: The materials aimed at the general public that were published in March, April and May on the Ministry of Health’s website were compiled. Subsequently, they were assessed following two criteria: how they presented the message and the type of information they contained. Results: The majority of the messages are accurate, rigorous, clear and easily understandable according to criteria such as message length. They also show publication dates and visual support. However, more sources of information should be included. Conclusion: The analysis has been positive regarding content, accuracy, clarity and length of messages, presence of publication dates and visual support. Communication is focused on prevention.
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References
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