About the journal
Medina, Eva, School of Communication and Psychology, University of Alicante, Spain, Spain
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Revista Española de Comunicación en Salud (RECS) Vol. 11 No. 1 (2020) - Perspectives
Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands
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Revista Española de Comunicación en Salud (RECS) Vol. 13 No. 1 (2022) - Originals
The Impact of Social Media on Hospitals’ Branding Initiatives
Abstract PDF