Advertising and alcohol
situation in Spain as a member of the European Union
Abstract
Background: In the legislation on advertising of alcoholic beverages varies between EU member states, there is no restrictive control. Is no relationship between the consumption of alcohol among minors and advertising of alcoholic products.
Objectives: To determine the status of the legislation on advertising of alcohol in Spain, making a comparison of the situation at European level and analyze the need for improvement.
Methods: A descriptive study through a literature review of the Strategies of the World Health Organization (WHO) to reduce the consumption of alcohol, the European Commission Eurobarometer 2007 and national legislation.
Results: There is no EU regulation of advertising alcohol. Have been developed proposed regulations to the European major public health problem posed.
Discussion: OMS´s proposals have so far proved ineffective in the control of alcohol advertising. The Eurobarometer shows that 76% of the population supports a ban on advertising aimed at minors.
Conclusion: Restrictive measures are needed, especially in advertising aimed at minors. It is possible the ban on advertising aimed at this group.
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